Sunday, October 28, 2007
Saturday, October 27, 2007

So i had a mini afternoon session yesterday, wasnt all that great though. The wind was howling sideshore, and the ocean was just pissed off. Didnt get wet today but i got a few shots when it cleared up. Tomorrow morning looks like it could be good, im staying at the beach tonight so im gonna hopefully DP it. more shots tomorrow if i can convince myself to get out of the water,
catch ya later, TJ
Friday, October 26, 2007
screw that
noticed how much nike is showing up in "action" sports?
"Mr. Parker sees the challenge thusly: "The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness, a relevance?"
One answer, for many marketers over the years, has been to divine the future -- to find the most cutting-edge, trend-sniffing individuals and set them loose to formulate new ideas, new products. Such "coolhunters," as some types are known, scour the globe's streets, stores, clubs and hidden haunts picking up clues as to what's hot, what's next. They then interpret their findings to help companies better resonate with their core audience.
At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company's strategy. While other sneaker-makers have also called on cultural soothsayers to shape their aesthetic agenda, Mr. Parker has taken the practice all the way to the executive suite -- acting as the company's ambassador of cool."
One answer, for many marketers over the years, has been to divine the future -- to find the most cutting-edge, trend-sniffing individuals and set them loose to formulate new ideas, new products. Such "coolhunters," as some types are known, scour the globe's streets, stores, clubs and hidden haunts picking up clues as to what's hot, what's next. They then interpret their findings to help companies better resonate with their core audience.
At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company's strategy. While other sneaker-makers have also called on cultural soothsayers to shape their aesthetic agenda, Mr. Parker has taken the practice all the way to the executive suite -- acting as the company's ambassador of cool."
rest is here: http://online.wsj.com/article/SB119317864699068959.html
ughh....
Thursday, October 25, 2007
had a real fun late sessions yesterday at a well known central spot. the tide was high so it was close to the shore but it made for some nice fast walls that really jacked up. offshores were holding it up pretty nice. It just sucks i got there so late, but we surfed till it was pitch black. hopefully more on they way for the next few days, i think im gonna hit it after work today but well see. catch ya later -TJ
Monday, October 22, 2007

What a weekend. finally some good sized surf. saturday am was fun as hell. i didnt think the hype was gonna come though so i brought out my MR twinny which ive never really used in bigger surf, but it was siiiiick.had a few hours sunday too.sorry, no surf shots though. made for a semi-noodle armed weekend, good stuff. need more very soon.
Tuesday, October 9, 2007
had some fun sessions over the last week or so. hit up the taint and the east outpost a few times with al, had an epic lonboard session thrown in there too. looks like the end of this week could be fun, just sucks im probably only gonna be able to hit it early thursday... well see what happens.
- peace, TJ
- peace, TJ



